What I sell is the higher knowledge of knowing what's next and not following the trend of what's now.
Sentiment: POSITIVE
New knowledge is the most valuable commodity on earth. The more truth we have to work with, the richer we become.
Look: invest in what you understand, what's foreseeably going to offer real value and returns, not necessarily what's trendy.
I still work hard to know my business. I'm continuously looking for ways to improve all my companies, and I'm always selling. Always.
So long as new ideas are created, sales will continue to reach new highs.
When looking at trends I always ask myself basic and timeless questions about business, and the one I seem to always come back to is, 'How is this different than anything else in the marketplace?'
If you follow the trend, you'll always be right behind it.
It's important to understand economic trends, but, in my mind, it's more important to understand how to buck the trends.
Knowledge is like money: to be of value it must circulate, and in circulating it can increase in quantity and, hopefully, in value.
I think I'm more marketing- and sales-oriented than others, and the notion of selling books continues to interest me.
I don't keep up on a lot of the business trends.
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