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Then if your movie clicks with real audiences, you'll be sucked into some sort of Hollywood orbit. It's a devil of a place where the only religion that really counts is box office.

If the American public is so into morality in movies, why don't they throw more of their disposable income at religious-themed entertainment? For every 'Passion of the Christ,' there's a 'Fireproof' that comes and goes with no notice.

I think that Christians who have an interest in filmmaking need to deepen their love for cinema. To be honest, that's what I think has been missing historically from the Christians who want to succeed in the Hollywood industry.

There are millions of Americans who belong by nature in movie theaters as they belong at political rallies or in fortuneteller parlors and on the shoot-the-chutes. To these millions, the movies are a sort of boon - a gaudier version of religion.

Every decade or so, Hollywood has an epiphany. It turns out faith-based audiences enjoy going to the movies, too.

It's important for us to certainly cast some Christian actors who can speak to our audience when we market the films, but obviously we don't discriminate. So our crew and our cast, the beliefs don't really matter.

The nice thing about building up your own studio is if Hollywood decides to hate faith-based films, it doesn't matter to us. We have an audience and continue to serve that audience.

I ultimately have faith though, that good films will find their audience.

We are not saints, gods, spiritual human beings that we can sit and decide whether a film will do well or not. It is not in our hands.

If you have a film that's talking about God, you would think that it would appeal to people that consider themselves religious, whatever denomination they're attached to.