We made this really dumb decision to put on the cover nothing from South Park but just a real life photo of a piece of pooh dressed up like Mr. Hankey, and a lot of people didn't, they didn't even know what it was.
Sentiment: NEGATIVE
It's funny because 'The Book of Mormon' is 'The Book of Mormon' now. When I was doing it at the very beginning, and I was a part of it for four years and always believed in it, I never really knew if it was going to be more than a convention for 'South Park' fans.