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In a business, you have a vision, and you follow the vision. You have to execute. And then you have to learn how to run a good business. And I think if you look at the characteristics of any successful fashion business, it's all about that.

There's such a huge link with fashion, with front covers of magazines and selling products, but that's not what you go into the job for, and yet you're persuaded that's what you have to do to create the opportunities for yourself.

Running a fashion business takes the heart of a good gambler. You're always dealing with new things. And there's no guarantee that anything new is going to be successful.

I've always been interested in fashion, the clothes, but I'm not that familiar with the fashion industry; for me it just comes out of quite an innocent sense of style.

Fashion is an industry to make money. It plays into human psychology. We want to belong, we want to be loved. I'm not trying to demonize the fashion industry - I love the fashion industry - but style is about taking the control out of the industry's hand and having you decide what works for you.

I'm a fashion designer and people think, what do I know?

What is fashion? It's discipline. Discipline and a credo to do only the best, down to the smallest detail.

Being one step ahead of a fashion trend is not so important to me. What matters is to always forge ahead.

I wanted to be involved with fashion, though I didn't know what being a designer meant.