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Our mail product, Hotmail, is the market leader globally.

I think the best kind of virality is a product that people like so much that they just want to tell people about it.

Everybody can have a viral success. You find something unique, that can happen.

Through sites like MySpace, people coalesce into interest groups, and this gives me the opportunity to do vast mailshots to people who like similar things.

I know very little about the viral, electronic world, but I use Twitter to communicate not only information that I think some of the fans want to hear about but also ideas.

Marketing is designed to bring people into something.

The best ways of marketing were email and banner advertising, but I needed images... and they were very expensive.

This is like the telephone problem - no one wants to have the first one. But we are seeing a lot of people who want some sort of technology to solve the spam problem.

There is enough of free-of-charge software available on the Net to ease building internet websites and contact pages, as well as implement email marketing campaigns.

I like to think that the Internet and file sharing, if utilized properly and embraced, and I emphasize properly, is a high-powered marketing design.