Even in the off season, people are streaming the show or buying the DVD sets, and new audience comes to 'Leverage' every year we've been doing it.
Sentiment: NEGATIVE
The support that we have from the network in terms of watching us at an unusual time in the year and playing our episodes three times in a given week until we built an audience... is exceptional.
Now we live in this DVD, iTunes, Hulu age, and show creators and networks are realizing that and letting shows develop on those terms rather than 'We gotta just punch it week to week, man.' Now they're like, 'What will happen if someone watches the entire show?'
Now it's all about the word of mouth, and watching a series on Netflix. That's the way people actually consume this stuff now, instead of waiting for a DVD release you're not really sure you want to buy. And I think it's fantastic, because then I can watch the shows that I missed, over a weekend. I love doing that.
Usually, new producers and writers want to put their stamp on a show. They don't want to continue what's working. They want to reinvent the wheel. It's an ego thing.
The television business is based on managed dissatisfaction. You're watching a great television show you're really wrapped up in? You might get 50 minutes of watching a week and then 18,000 minutes of waiting until the next episode comes along.
Obviously with the Internet and increased access to other means of watching shows, the audience has dispersed and is all over the place and that is a challenge.
I like the end of the year to be about something. Especially with younger shows, the network pushes you to make self-contained episodes; they don't like them to be serialized: 'We want this one to be funny for someone who's never watched it and will never watch again.' And I go 'Why would anyone want to do it like that?'
But by us doing a lot on the road, we were able to afford things like videos on the tours, cartoons that we'd open up the shows with. We were doing that way back when and now it's the hippest thing to do. We're just coming back around, I guess trying to play catch-up.
That, we encourage, and I think we're doing a pretty good job with the website and also the DVD, like the first season came out and the second season's being prepared now.
I think it's not uncommon for new television shows to spend certainly the first year, but without a doubt, like, the first eight or ten episodes, kind of figuring out what the show is.
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