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Value is created for the customer, and that allows our suppliers, agents and staff that work with Sany to obtain success.

What do you want your business to do? Make money, of course. To pay for people and supplies, to be able to grow.

The central task for a business is to make a profit. The challenge is to make a profit by doing things which are genuinely good for people and good for societies.

We buy and sell goods. We buy low and sell higher - that's what we all do to make a profit. But I consider a merchant someone who has a certain intuition and instinct, and - very important - knows how to run a business, knows the numbers.

Our goal is to desperately make the best products we can. We're not naive. We trust that if we're successful and we make good products, that people will like them. And we trust that if people like them, they'll buy them. And we figured out the operation and we're effective. We know what we're doing, so we'll make money, but it's a consequence.

At a lot of companies founded on principles, the notion of making money is almost antithetical to the ethos of the place. From the very beginning, our business has existed to meet the needs and desires of multiple constituencies: customers, team members, vendors, shareholders, the community.

We're talking to every third-party supplier every day of the week, and our traders are talking to them and buying products from them. When we're doing that, we see opportunities which no one else sees.