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In the same way that so many people read 'Harry Potter' and went to see 'Harry Potter,' just because a movie is about a kid, doesn't mean it's for kids, and just because a movie is about a girl, doesn't mean it's for girls.

I always figured there would be a kid audience and an adult audience, and there is. That's true for 'Hunger Games' and 'Twilight' and 'Harry Potter.' And 'Maximum Ride,' for sure. In particular what happens is a lot of parents share the books with their kids, and the mom has read it, and the kids, and they talk about it.

'Harry Potter' made it cool to read children's fiction, and 'Twilight' did the same for a slightly older age group. What I'm seeing is mothers and daughters who love to read the same books.

I think movies do play a valuable role in turning people on to the act of reading. I think that phenomenon just creates readers. At first they're going to love 'Harry Potter,' or they may love 'The Hunger Games,' but after that, they're going to love the act of reading and wonder, 'What else can I read?'

I have three kids who like Harry Potter so I was sort of aware of it. You can't really move from it: it's on buses, in stores, it's everywhere. One of my kids has read the books; the other two are too small but they like the movies.

Kids just don't read any more. They spend much more time with video games. It's just hard to get kids to read anything. Book sales have dropped dramatically, too. I think 90% of the books are bought only by 5% of the US population.

There's a classic element that all good Disney movies have. It really comes down to the storytelling, I think. It manages to push all of these buttons inside of us; there's a sentimentality.

In the past, a lot of films based on video games think that the audience wants to experience what it's like to play the game, and that's absolutely not the case.

We want a book to be a book. We'll have all the interactive bells and whistles but our intent is to engage young people in reading, not to show them a movie.