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I try not so much to create new characters and worlds but to create new game-play experiences.

Generating ideas isn't some mystical talent that you have to be born with: it's a skill you can develop.

The way games are designed is you create a story, and then you create an obstacle course inside that story, and the player has to endure it to see more. So it's artificial. Game designers are so intensely worried about people getting bored that they pile on busy work for players to do.

The creation of something new is not accomplished by the intellect but by the play instinct acting from inner necessity. The creative mind plays with the objects it loves.

We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.

It's not enough to tell people to be creative; they need to know how, and what to create.

Nature is infinitely creative. It is always producing the possibility of new beginnings.

The obvious objective of video games is to entertain people by surprising them with new experiences.

Children have such vibrant minds. They need to play. They need to be creative. They need to imagine. It's so important for their sense of self discovery. And it helps them learn problem-solving.

Any creative process is about being in a territory which isn't secure, isn't necessarily familiar, and isn't convenient in any sort of way. And that's the excitement of it.