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I never wanted Ford to be a place, like the tobacco industry, where our employees were not proud of coming to work for us. I felt there was a danger of that, should we be marginalized as a major polluter.

The Ford Motor Company has always been part of my life, and I continue to draw a lot of energy from this wonderful and exciting business.

Back then, we could drive a mile from home and there was nothing. Now it's grown in every direction and is populated and modernized. I guess I have mixed feelings about it, but I'm not someone that thinks everything should stop growing.

I liken myself to Henry Ford and the auto industry, I give you 90 percent of what most people need.

I can trace my environmentally-friendly lifestyle back to my childhood. My father was a conservative Republican that liked to 'conserve'.

I'm really still a child of the Forties. I still think about it a lot, about the repercussions of armed conflict. Until 1953 we had rationing. We couldn't buy meat, we couldn't buy pleasurable goods like cigarettes and sweets. I didn't starve - my family were lucky - but I knew what it was like standing in line waiting for foodstuffs.

The movement for the environment really only started in the mid 1970's.

However far back I go into my childhood, nothing seems to me more characteristic of, or more familiar in, my interior economy than the appetite or irresistible demand for some 'Unique all-sufficing and necessary reality.'

Fortunately, there's another handy driver that has manifested itself throughout the history of cultures. The urge to want to gain wealth. That is almost as potent a driver as the urge to maintain your security. And that is how I view NASA going forward - as an investment in our economy.

I came into advertising in 1961. I had been turned down for jobs on the Ford account in the late Fifties as 'not their type.' If it hadn't been for Bill Bernbach, I would now be sitting in some luncheonette, continuing my life as a messenger.