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You basically do have a TV show when you're making stuff online. You have an audience that you make stuff for regularly.

Excellent content is available online to everyone. I like it because it's a flattening of the playing field.

The nice thing about the gallery shows is that without having to pay any money you can just go and see it.

People don't appreciate that when you're on the Internet, it's a 24/7 job. Even if you're not releasing episodes, your show is living and breathing on the Internet because there's a community around it. Ninety percent of the work is after the web series is shot, and you have to constantly maintain your community, because it's all you have.

On the Web you have to sum up what your piece of content is in one link or nobody is going to watch it. That's the same thing I've been hearing from TV executives - is we need a program that you can have on the side of a bus and someone can watch it go by and get what the show is and want to watch it.

Online is such an important platform... it's all one giant melting pot of talents. The times are changing. It's just art now. You can share your audiences with everyone, and it's exciting.

There's a special joy you get having a show on the air that people are interested in and wanting to know what happens next. You really want to enjoy that while you have it.

I have to do a show which is of interest to me, or else I'm lost.

People say: 'Oh, but would you be happy for your show to go on BBC3 if it was just online?' If I was sat here telling you I had just signed a huge deal with Netflix you'd be going: 'Wow, that's amazing.' You can't see it as 'Oh, it's no longer a channel because it's not on TV.'

When Oprah Winfrey tells you that you need to have your own show, you feel compelled to do it. Especially if she's gonna pay for it!