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We expect our media to lead and open doors for our young talents. As we need creative engineers, doctors and managers, we also need creative journalists and media workers.

Working on being creative in the TV world is endless. It never stops. It's a challenge that never disappears.

I think creative people need to do a bit of, you know, tuning into every radio station - you just do, otherwise you don't know much about other people. You kind of have to learn a bit about yourself so you can work out how we all behave and why we do the things we do.

We should like to have some towering geniuses, to reveal us to ourselves in colour and fire, but of course they would have to fit into the pattern of our society and be able to take orders from sound administrative types.

You know what's a great way of tricking people into thinking you're a genius? Write a show about geniuses!

Creativity shouldn't be following radio; it should be the other way around.

In television, the writer-creator-showrunner is embraced as the creative mind.

I think everyone has the potential to be creative, but they have to find the avenue or avenues that work for them.

I'm obsessed with media and the way audiences can become creative participants.

Creative genius is a divinely bestowed gift which is the coronation of the few.