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People's mouse clicks decide what businesses, services, and content succeed. Users have equal access to tiny businesses with viral ideas and blue-chip companies, allowing these enterprises to compete on their own merits. It's how so many small start-ups have been able to become Internet success stories.

People tend to think of the web as a way to get information or perhaps as a place to carry out ecommerce. But really, the web is about accessing applications. Think of each website as an application, and every single click, every single interaction with that site, is an opportunity to be on the very latest version of that application.

I think we're proving ourselves as we go along. The past several months our strategy has been evolutionary - making maximum advantage of our client browser, as well as our enterprise software for people who want to build Web sites.

We live in the Internet age. Everyone wants clicks. Clicks are what sells.

Our whole goal is to basically feature publishers' content and get people to click over to that content on the website.

We're no longer a small business; we're a large organization spread around the world. I can't imagine Netscape growing as fast as it has if it weren't for the way we use our products.

Web users ultimately want to get at data quickly and easily. They don't care as much about attractive sites and pretty design.

It has been aptly noted that web browsers are less Internet navigation tools than they are ebooks with highly diverse content.

I have reviewed literally hundreds of dotcoms in my drive to bring Boomer Esiason Foundation onto the Internet, and have selected ClickThings as a partner because of the advanced technology it offers small business, and its understanding of the entrepreneurial spirit of the small business community.

Any small business that's predicated on technological innovation and is differentiated and superior can expand globally very effectively using the Internet as a vehicle for promotion.