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The internet has become one of the motors of the 21st century economy, allowing all of us to reach a global audience at a click of a mouse and creating hundreds of thousands of businesses and millions of jobs.

The reason we make money is because we have a few different business models. One is ads: we get incredibly high click rates because most people on Scribd are searching the site for something, or they came from a search engine, and they're looking for something specific.

I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. As a result, the advertising we create really needs to be something users want to see.

People's mouse clicks decide what businesses, services, and content succeed. Users have equal access to tiny businesses with viral ideas and blue-chip companies, allowing these enterprises to compete on their own merits. It's how so many small start-ups have been able to become Internet success stories.

These days, headlines are trying to get you to click.

Small businesses no longer need to feel like a deer in the headlights when considering constructing or updating their Web sites. With ClickThings what you see is what you get, unlike some other competitive Web-based Website building tools.

In 20 years from now we will all be able to click and watch TV.

The target market is for people who have not been entrenched in Web culture.