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Al Jazeera is a representation of, you know, diversity in the Arab world. In our newsroom, we have every single nationality, we have every single, you know, ideology, we have every single background. However, when it comes to the screen, we have one code of ethics and one code of conduct.

Al Jazeera is known in the Arab world as the voice of freedom of expression.

There are different opinions across the Middle East of Al-Jazeera. They've been kicked out of Egypt and Jordan and then let back in; they've been totally banned from Saudi Arabia, Sudan and Syria.

The international media concentrates on the famous, the big names. Al Jazeera goes to the margins, investigates stories that are still developing and in the future become very big. Why did the Arabic world love Al Jazeera? Everybody felt he was represented in the newsroom and on the screen. That kind of belonging is ours.

Some people call it the 'Al Jazeera spirit' - courage, re-thinking authority, giving a voice to the voiceless. We have never been favored by the authority. The human being is the center of our editorial policy. We are not a TV station that rushes after stars, big names, press conferences, hand-shake journalism.

Al Jazeera is one entity that everyone across the Arab world watches. Arabs are proud of that.

I did very extensive diligence on Al Jazeera English, the network from which Al Jazeera America is going to be derived, and it's really very clear that they have long since established a reputation for excellence and integrity and objectivity.

We are not a TV station that only concentrate on those who are always under light. We are not a TV station for celebrities and for grand politicians and superstars. We are a TV station for the ordinary person. The normal people, ordinary people in the Arab world sees Al Jazeera as their voice.

News is the backbone of our network; the main commodity and the main successes of Al Jazeera came out of our involvement in covering the news in the Middle East.

There is a very deep conviction in the heart of the people who work in al-Jazeera that if it changes its editorial line, it will very quickly lose its audience. Al-Jazeera has its own style; it has more than 3,500 employees, and I don't think anyone will have the attitude of changing it because they will lose.