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The international media concentrates on the famous, the big names. Al Jazeera goes to the margins, investigates stories that are still developing and in the future become very big. Why did the Arabic world love Al Jazeera? Everybody felt he was represented in the newsroom and on the screen. That kind of belonging is ours.

Qatar-based 'Al-Jazeera,' the most important news channel in the Arab world, was harshly criticized by high U.S. officials for having 'emphasized civilian casualties' during the destruction of Falluja. The problem of independent media was later resolved when the channel was kicked out of Iraq in preparation for free elections.

Al Jazeera is a representation of, you know, diversity in the Arab world. In our newsroom, we have every single nationality, we have every single, you know, ideology, we have every single background. However, when it comes to the screen, we have one code of ethics and one code of conduct.

We journalists are a bit like vultures, feasting on war, scandal and disaster. Turn on the news, and you see Syrian refugees, Volkswagen corruption, dysfunctional government. Yet that reflects a selection bias in how we report the news: We cover planes that crash, not planes that take off.

We are not a TV station that only concentrate on those who are always under light. We are not a TV station for celebrities and for grand politicians and superstars. We are a TV station for the ordinary person. The normal people, ordinary people in the Arab world sees Al Jazeera as their voice.

I watch 'Al Jazeera.' They have news that you can't find anywhere else. They do great documentaries, too.

The Iraq War marked the beginning of the end of network news coverage. Viewers saw the juxtaposition of the embedded correspondents reporting the war as it was actually unfolding and the jaundiced, biased, negative coverage of these same events in the network newsrooms.

Some people call it the 'Al Jazeera spirit' - courage, re-thinking authority, giving a voice to the voiceless. We have never been favored by the authority. The human being is the center of our editorial policy. We are not a TV station that rushes after stars, big names, press conferences, hand-shake journalism.

The democratic approach to news is a very valuable thing. We're always going to be dependent on the quality of reporting of mainstream media.

Al Jazeera is the opinion of other opinion, independent. Al Jazeera is diverse, reflection of the collective mind of the nations and cultures and civilizations that we report from and we report to, bridge of dialogue. This is what Al Jazeera is all about. Al Jazeera is a mission.