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We want to be able to service our customers more, like an Internet service. Our goal is to run one of the largest Internet services that enables people to use Windows on an everyday basis.

It's hardware that makes a machine fast. It's software that makes a fast machine slow.

Processes break in two ways. They break because they don't have the right checks and balances and because they don't have the right execution.

We have only one Windows. We don't have multiple Windows. They run across multiple form factors, but it's one developer platform, one store, one tool chain for developers. And you adapt it for different screen sizes and different input and output.

Service is how product is delivered - the technical aspect.

I'm a multi-tasker. I was down with that stuff before they invented the term.

Microsoft has a monopoly over the desktop operating systems.

The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient.

Now the whole point about machines is they are designed not to be random. When you call up a word processing program on your computer, you don't want it to be different every time you call it up. You want it to stay the same.

Running a farm is about solving a problem, and that's always interesting to me. But it's a constant process.