Service is how product is delivered - the technical aspect.
Sentiment: POSITIVE
Business is all about the customer: what the customer wants and what they get. Generally, every customer wants a product or service that solves their problem, worth their money, and is delivered with amazing customer service.
It ought to be self-evident common sense that service is important to sales. But it's not.
Service of any type requires preparation.
Products are sold because they solve a problem or fill a need. Understanding problems and needs involves understanding customers and what makes them tick.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Firms need to ensure that their ability to provide effective customer service keeps pace with their growth. If you're marketing your firm to new customers, you better be able to provide them service when they do business with you.
Service is what life is all about.
Companies are starting to measure how effective their customer service is and trying to understand what they can do to improve the customer service process.
Customer service is just a day-in, day-out, ongoing, never-ending, unremitting, persevering, compassionate type of activity.
Products are valued higher than services.