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I wanted to create a place where parents can come and find products that are safe for their children, as well as good for the planet.

Risk more than others think safe.

Every child should have a safe place in their life.

When you've got a new family, any kind of security you can have is great.

I think the number one safe haven where people put their money is to invest in yourself first.

Building secure products actually makes for a safer world; many people in law enforcement may not agree with that.

Distrust and caution are the parents of security.

The thing that reinforces my belief about that is having worked the last four years with the Safe Kids Campaign on a national basis. I am so amazed at what these little kids do in keeping their parents alerted to what they are there for.

I don't know whether that comes from having a family - having something very important at home that needed to be protected.

Children are not in a position to assess risk and safety; it must be done for them, and it must be done carefully.