These days, everything is magnified very quickly by the media - the slightest slip can turn into a catastrophe.
Sentiment: NEGATIVE
The bosses of our mass media, press, radio, film and television, succeed in their aim of taking our minds off disaster. Thus, the distraction they offer demands the antidote of maximum concentration on disaster.
If anything bad happens, the media will leap on it. We're under a huge obligation to be successful.
From the subtle to the extreme, our culture and our values are under unrelenting attack from the media.
In public relations, you live with the reality that not every disaster can be made to look like a misunderstood triumph.
The media can be a really strong vehicle.
The media has affected everybody's consciousness much more than most people will admit.
It is now such a complex society in terms of media. It just comes at us from every direction. You kind of have to push it all away.
To destroy images is something every revolution has been able to do.
The media's about to become a lot more effective.
The world is shrinking as we see more and more of it in the media, and the more we see of the world, the smaller we are, the more aware we are of how insignificant any one of us is.