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It's so important for business leaders to discover what their purpose is. In the days when the business seems overwhelming, or you aren't certain you can continue, it is your purpose that will compel you to push through.

A corporation's primary goal is to make money. Government's primary role is to take a big chunk of that money and give it to others.

One thing we've talked a lot about, even in the first leadership meeting, was, what's the purpose of our leadership team? The framework we came up with is the notion that our purpose is to bring clarity, alignment and intensity.

Business executives need to start by spelling out and communicating their values. Then they need to lead by example. This means getting rid of the bad apples and declining opportunities that bring instant wealth at the cost of selling one's soul.

Great leaders help their people see how they can directly impact the company's objectives and their own personal goals.

The goal seems to me at times just to be business first.

The purpose of work is to make the worker - whether a working stiff or a CEO - feel good about life.

The role of business is to provide products and services that make people's lives better - while using fewer resources - and to act lawfully and with integrity.

As a company grows, its purpose grows with it. It has the potential to evolve your purpose.

If we are going to be able to create a new economic vision, companies will need to rethink every aspect of their operations; their bottom lines, ownership structures, demands on financial returns, how they raise capital. For example, an ethical company would say it should only take a fair share of the planet's resources and campaign on this.