One of the biggest struggles in starting out on my own was developing a celebrity client base.
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I struggled to learn basic skills, get a grip on markets, find my own unique voice, create story lines and come up to speed with the industry. I struggled for ten years before having any success.
I found it very helpful not to do the venture round. Instead, I started with very little money, a few thousand dollars, and I did every job myself. I was the first photographer. I was the first customer service rep. I was the first online marketing person.
With celebrity being our new religion, it's increasingly difficult to start up on your own. Talented young designers are more likely to either go and work for celebrity brands or huge fashion houses than ever before.
I've never been driven to just be a celebrity or just get me on TV. Never ever. What's always driven me is being successful and being good at what I do.
So when it was my turn to start developing projects, I knew the writers I wanted to work with, and I had met every head of studio, every executive and a lot of producers. I started finding things, little crumbs off other people's tables that I would make my own.
For me, people see me working with my celebrity clients, but it's important to show people how they can make their lives their own red carpet every day.
There's a lot of glorification of startups and being a founder. People brush the failures under the rug, but that's the worst thing you can do. You kind of have to face it head on.
I was never a celebrity - just a working actor.
All throughout my life I have been deeply immersed in startups, either because I was running one or investing in them or helping them.
Being a celebrity is a business.
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