I discovered cosplay because I was going to an anime convention and did some research, and found out people dressed up as characters. I made a very badly put-together costume because I felt this desire to dress up.
Companies are hiring cosplayers to be promotional spokes models for them. There are cosplayers trying to develop a cult following even though they've only been cosplaying for less than a year or two. It's all about the social media or Facebook likes.
For me, I've such a steady presence throughout the community that I think if anyone can raise up to the challenge of presenting the face of cosplay, it could be me. Not to be vain, but I've had the training to be in this position.