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I don't know that I can give a definitive answer to that, I can only say that if we create the right climate those who are producing those products will have the opportunity to move into a higher value product if changes are needed if we get this right.

In business, every phase of things counts. Companies that just yell out a low price today to win business aren't going to make money in the long term.

Businesses are going to innovate in how they bring prices down so people can shop the way they want.

It's harder than ever to build an enduring company. As soon as a product strikes a nerve with customers, competitors emerge globally because the costs to start are so low.

When businesses go through hard times, through down markets, what do they do is they challenge every basic assumption of how they operate. They innovate. They create disruption for a while that leads them to even greater heights when the economy turns around.

Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can't cut enough costs to save your way to prosperity.

It's counterproductive to lower my price, because I have to sell more units to make up for that lost revenue. Generating brand-new products can take a long time. Improving service is typically the quickest way that I can take market share. So aligning technology strategy to better service customers becomes an essential path to revenue growth.

I believe in the principle that if you have more competition, it will drive down the prices.

I tend to look at things from the supply side, looking for ways to make it less expensive to do more production. I think that's what creates a demand and keeps an economy moving.

When companies minimize their costs, they can spend more on R & D and marketing. It's just very logical.