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Cutting prices or putting things on sale is not sustainable business strategy.

It's counterproductive to lower my price, because I have to sell more units to make up for that lost revenue. Generating brand-new products can take a long time. Improving service is typically the quickest way that I can take market share. So aligning technology strategy to better service customers becomes an essential path to revenue growth.

Anybody can cut prices, but it takes brains to produce a better article.

Businesses are going to innovate in how they bring prices down so people can shop the way they want.

We ask from the heart that supermarkets, which are now more profitable and selling more, help us to take care of the pocketbook of the people by not raising prices.

I believe in the principle that if you have more competition, it will drive down the prices.

The biggest challenge is that when people look at low price point products, they essentially invest less money in development, innovation, and new technology. And in order to innovate at a lower price point, and make sustainability attainable to the masses, you have to invest more. But that's counterintuitive for a lot of businesses.

You can't run a business just by selling one thing.

The more you live it, the more sustainable your business approach becomes.

When sustainability is viewed as being a matter of survival for your business, I believe you can create massive change.