In 2014, we have some new activities and new order wins in the non-automotive space.
Sentiment: POSITIVE
There are going to be little victories that we claim, even if it's finishing 15th and putting the car back in hauler without a scratch on it.
So there is going to be that balance of understanding how to get the best out of the car that day, whether it's 15th or even if I have a shot at a top 10, protecting that car so we can bring it back when we have to.
The automotive year 2013 was, especially for European car makers, extremely challenging.
Unfortunately we don't have all the bits and pieces on the car that we had hoped to have by this stage so we've got to make as good a job as we can with what we have and we feel we are doing well with that at the moment.
We go through the whole season working on next season's car and developing the car and making sure we fit in the car and all that sort of stuff. And we obviously give ideas of what we would hope next year's car would have even if it's small things like buttons on the steering wheel and different positions and whatever.
There is a new hunger in the air for automotive design and looking to where automobiles are going in the future. Tesla will capture this through good design and engineering.
You always want to have a winning car, but there is no guarantee that it will be.
If I test the car for a year I can be quite competitive the next season.
Today the search for a new global order is under way.
I have realised more and more that great companies, founded for a long-term purpose, such as Google or Facebook or SpaceX, may do more good in the world than any other vehicle that we have.
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