The automotive year 2013 was, especially for European car makers, extremely challenging.
Sentiment: POSITIVE
The year 2013 has been very difficult, with a lot of headwinds in almost every region and every business.
When I was at BMW and Aston Martin, I realized how difficult and how many resources it takes to create a car - let alone a car company.
The competition in today's world of racing is so tough.
It wasn't all frustration. I've had a lot of good times with Ferrari as well.
I have been in Formula One for 12 years, and out of that I had one year with the perfect car.
There is a new hunger in the air for automotive design and looking to where automobiles are going in the future. Tesla will capture this through good design and engineering.
I enjoy trying to develop a car and Mercedes are one of the biggest car manufacturers in the world.
In 2014, we have some new activities and new order wins in the non-automotive space.
Ultimately, auto designers need to overcome market challenges with innovative design solutions. The automotive industry is at a turning point with environmental and economic conditions on one side and breakthrough technology on the other, so it will be fascinating to see how these design leaders envision the future.
Designing aircraft and racing cars is an extremely exciting thing.