Store windows are like landing pages on the website.
Sentiment: NEGATIVE
Who decides what's in Windows? The customers who buy it.
We had the Windows app store in Windows 8, but one of the big changes in the design of Windows 10 is to make sure that the app store is front and center where our usage is, which is the desktop.
We have only one Windows. We don't have multiple Windows. They run across multiple form factors, but it's one developer platform, one store, one tool chain for developers. And you adapt it for different screen sizes and different input and output.
Not to go too far, but Microsoft is probably used by most people out there.
One of the things it was obvious you could do with an online store is have a much more complete selection.
The Web as we've known it for a long time has been pages linking and pointing to other pages.
Well, developers do want to touch a lot of customers. We have to make our platform very popular in order for them to do that. If we make their jobs easier, then they'll be more likely to stay on the Windows platform.
At Microsoft there are lots of brilliant ideas but the image is that they all come from the top - I'm afraid that's not quite right.
I went window shopping today! I bought four windows.
Windows is the best place; it's the home for the very best Microsoft experiences.