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Google indexes the world's information.

It's become something of a ritual - every year, Google publishes its year-end summary of what the world wants, and every year I complain about how shallow it is, given what Google really knows about what the world is up to.

To me, the biggest surprise is that Google still functions despite the explosion in the number of sites.

For many people, Google is the most important tool on the Web.

When you look at Google, its job is to find you the perfect web page. There are a lot of cases when you want to know something and a list of websites isn't ideal.

The Internet's great promise is to make the world's information universally accessible and useful.

My Google existence is probably larger than a lot of people's.

If we want to help Google become something meaningfully different in the future, then that's more likely to happen if we focus on the physical world instead.

In short, Now is Google's attempt at becoming the real time interface to our lives - moving well beyond the siloed confines of 'search' and into the far more ambitious world of 'experience.' As in - every experience one has could well be lit by data delivered through Google Now.