Quote

If we were motivated by money, we would have sold the company a long time ago and ended up on a beach.

I never really marketed myself, so each job I was given was a new marketing tool, and that would be the way I marketed myself.

Everybody got into the rugged outdoors business and into lifestyle merchandising and so forth and so on. And everybody was getting into catalogs and e-commerce and - you name it. It was just intense.

When I was in the private sector, one characteristic that differentiated the best entrepreneurs from the others was that they were not in it for the stock options, but for a mission - to deliver something that was helpful... Every entrepreneurial journey, it turns out, is like this.

If they made films in Palm Beach, actors and actresses would be much better dressed.

Meeting everyone you wanted to know in the small surf industry, I saw how the surf trade was made up of characters that not only surfed, but were able to develop a business out of their relationship with their product and the ocean.

Since the nineteen-fifties, rural Florida has marketed itself to Northerners and Midwesterners as an unexplored paradise of citrus and mermaids.

We assumed the customers were smart and that they'll buy what they like, not what the ads tell them to buy.