I never really marketed myself, so each job I was given was a new marketing tool, and that would be the way I marketed myself.
Sentiment: NEGATIVE
I have become a marketing tool and I feel very uncomfortable with that. There's no space for me to express myself.
The reality is, I've started multiple companies, so actually I'm probably more of a product/creative person than I am sales. Although I can do both.
We all have jobs in our lives that we must get done. We reach out and bring products into our lives to get these jobs done. Marketing is all about asking, 'What job is the customer trying to accomplish?'
I knew nothing about sales, marketing or how to run a company. Nor did I have a desire to do any of those things.
I always wanted to work on the consumer market; I always wanted to work with people.
Marketing is what you do when your product is no good.
Marketing is for companies who have sucky products.
Marketing is a core part of anything you do.
The kind of roles which you get, people identify with your roles, and it then leads to the kind of brands you get.
Was I a businessman to start with? I'm not sure. I mean, that comes slowly, when you start having the products out. But at the same time, I was very determined. I knew that I had to make it work. I had no choice.
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