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It's great to work in film and TV, and I love it, but there's nothing that can replace that instantaneous storytelling you get in theater.

I guess working on 'Mad Men' turned me onto AMC and really got me watching the network, and so with that I got a good idea of the type of show they like to produce.

I think people love having a person behind a brand who lives it. The idea of storytelling is really important.

And I've always loved commercials. I like working out how to organically weave a brand's message into the writing process. It's like an improv show, where comics ask the audience to throw out a word and a skit is built around it.

But what I really like are old Hollywood movies. Very often I watch AMC.

Storytelling is what lights my fire.

Good storytelling appeals to me - good writing.

I always say that AMC hires filmmakers, and they let them be filmmakers.

What I like about theater is its team work. Theater is also all-time creativity.

Every great brand is like a great story.