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Great companies are built on great products.

If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.'

Brands' products should be the manifestation of a company's values. Those values should be the subject of all sorts of wonderful stories that comprise your company's narrative.

There are brands out there in the world that have an incredible influence on the culture. Numerous ones are badly done.

Great brands are meant to be great aggregators.

Great products sell themselves.

Unfortunately, being a brand is really important nowadays.

I don't necessarily have favorite brands.

The strength of brand loyalty begins with how your product makes people feel.