I feel like we always kept our core philosophy of making content that we would wanna watch, and there's definitely a different scale we are offering that at today.
Sentiment: POSITIVE
There's probably a way to use that great content and to live under the radar now and then in order to reach a new audience. That's the thinking I'm talking about.
I just feel like content is content; people want to see it resonate.
I think media people know we're good at making content and how we can be smart about how to consume it. It's always a balance.
You really can create a lot of value by putting content and distribution together, particularly if the content is cable content.
We saw simply distribution was changing, content, premium content, premium stars; we're going to be able to do more in the world as it evolves.
I actually think we should be trying to be rigorous in our thinking about television and the way it enters our lives and shapes the way so many people think.
When we started doing YouTube, the goal was, hey, let's make stuff that we want to see, that entertains us.
Entertainment works by withholding content with the purpose of increasing its value. And, when you think about it, those two are just vastly different approaches, but they can be bridged.
'Content is King,' and with more screens needing entertaining content now than at any time in history, that statement is truer than ever.
When we started, we knew the show was going to be hit or miss, and we needed to find a core audience to really make us survive. And I think we've been able to do that.
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