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Video has become much more social, and as a result, there are many opportunities to use video as a way to connect people, to give them opportunities to play and participate, to make things together and have a shared social experience. I think we are just at the beginning of really exploring what social video is and what we can make of it.

Video is universal and allows people around the world to communicate and exchange ideas.

Video is the most interesting and engaging way to share an idea with others.

People are building communities of people who use video. They're sharing them. YouTube's traffic continues to grow very quickly.

Whether it's an ad or organic content, video provides a new creative dimension for storytelling on 'Instagram'. Video lets people convey the power and beauty in a moment through sight, sound, and motion.

The advent of the digital age and the immediacy and convenience of digital video and photography allows people to become an integral part of the feedback loop which actively shapes the content we are fed.

Being web video 'experts'/'pioneers,' whatever you may want to call us, has us always thinking about content that is outside the box, inherently viral in itself and good for web video audiences, as you can't just put out a good piece of content and expect it to be seen.

Audiences want and need a shared viewing experience.

Viewers make online requests to their favorite video-making whisperers to do the things that trigger their head tingles. Everyone's needs are different. It's like an interactive choose-your-own-adventure.

People are fascinated, for whatever reason, by human drama, and the idea that cameras are capturing ambient stories.