People are building communities of people who use video. They're sharing them. YouTube's traffic continues to grow very quickly.
Sentiment: POSITIVE
At the beginning, there was this competitive vibe, like, 'Oh, we've got to compete for this audience.' But then, over the next few years afterwards, everyone on YouTube realized the more we work together, the more we collaborate, it just benefits everyone. It just became a really friendly community.
The lifeblood of YouTube is sharing.
I think the Internet has developed at this incredibly rapid pace because of net neutrality, because of the free nature of it, because a YouTube can start the way YouTube started.
Being web video 'experts'/'pioneers,' whatever you may want to call us, has us always thinking about content that is outside the box, inherently viral in itself and good for web video audiences, as you can't just put out a good piece of content and expect it to be seen.
YouTube is becoming much more than an entertainment destination.
Our users were one step ahead of us. They began using YouTube to share videos of all kinds. Their dogs, vacations, anything. We found this very interesting. We said, 'Why not let the users define what YouTube is all about?'
Unfortunately, I think YouTube is going down the route of rewarding the select few around content creation, be it with partnerships or with ways of funding original content.
People go to YouTube to laugh, and as a YouTuber, your job is to figure out a niche and feed people what they want to see. Now that I know what kind of stuff people want to see, then I will keep going down that road and creating videos that are going to make people laugh.
The thing that has made YouTube so successful is that you can relate to the people you're watching to a much higher degree than to the people you see on TV.
It is obvious that the Internet has become such a video-driven entity. With broadband becoming ubiquitous, viewers and advertisers are looking for professional-quality videos.
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