Research conducted throughout the world shows gender balance in top positions contributes to improved competitiveness and better business performance.
Sentiment: POSITIVE
The role and importance of females in companies can make a big difference.
I feel that gender balance in the work environment is actually the best recipe for success.
We all know business financial performance improves when more women are in senior levels of management and leadership.
At the end of the day, both men and women who become CEOs have showed tenacity and hard work to succeed in their careers. It takes not just skills but also extreme dedication and commitment. And regardless of gender, CEOs are measured by the same criteria - the growth and success of the business.
Women need to be in key operational roles where they run businesses in the organization. Sometimes when organizations focus on leadership diversity, they're mostly in areas like HR or non-operating line functions.
Women are a dynamic economic force. We represent the largest consumer market in the world and are drivers of GDP. More and more companies recognize that when they support women as customers, employees, leaders, future investors and partners, they are adopting sound business strategies and advancing social progress.
Most companies target women as end users, but few are effectively utilizing female employees when it comes to innovating for female consumers. When women are empowered in the design and innovation process, the likelihood of success in the marketplace improves by 144%!
Once we increase the proportion of women in technical roles, the challenge is to retain them and ease the transition to senior positions.
I think there's a very clear recognition and understanding that the progress of women in business at the very highest decision-making levels is too slow. This is a discussion that's going on in every country around the world, actually.
Research shows that women at that mid level tend to get promoted based on performance, and men tend to get promoted based on potential.