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It is important for me that I represent a brand that reflects my personality.

I don't think of myself as a brand. Branding to me feels like a position or identity that's frozen in time. I'm more interested in transitions.

A lot of my branding has come from stubbornness - I knew what I liked. I knew what I wanted to do.

At the basic consumer level, the profusion of fonts appeals to a culture that celebrates expressive individualism.

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.

Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire, engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal.

There's definitely an obstacle in developing a brand for yourself that people can rely on when you're so eclectic.

I think any branding for me is band-related. It's really weird to get used to the exposure, because I am a naturally introverted person, and I'm not exactly social. Occasionally I can get comfortable enough to talk, but I spend a lot of my days not talking, especially when I'm at home and not on tour.

Your brand is your public identity, what you're trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear.