Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
Sentiment: POSITIVE
A lot of the advertisement is done by saying: first of all, have a complex about who you are.
I never wanted to be the face of the brand. You haven't seen me in my own ads. You don't see my logo all over my clothes. From the beginning, I wanted the clothes to stand on their own.
It is important for me that I represent a brand that reflects my personality.
Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.
Advertising is the very essence of democracy.
The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.
A good advertisement is one which sells the product without drawing attention to itself.
Advertising is the life of trade.
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