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We're always trying to break the boundaries of what a 'denim brand' can be, and we want to be respected for it.

When you have new jeans, you don't like the ones you just wore. It's crazy, but that's fashion.

I really love jeans.

I was fascinated with jeans, because you can impress your life upon the jeans you wear. The way you sit imprints on the jeans.

I hate jeans for no reason.

Leonard Cohen and Nick Cave know best. Although I wear a lot of jeans, I've been told that Nick Cave doesn't own a pair and wouldn't be caught dead in denim.

Levi's can produce many more Western jeans than we can and make them at a better price.

I don't wear jeans.

That's gotta be the one remaining constant - jeans have gotta be tight, baby.