Quote

I would like Madewell jeans to be the Levi's of its generation.

We're always trying to break the boundaries of what a 'denim brand' can be, and we want to be respected for it.

When you have new jeans, you don't like the ones you just wore. It's crazy, but that's fashion.

Jeans represent democracy in fashion.

I'm the girl who will show up in jeans no matter what - but the jeans can get fancier and fancier.

I was fascinated with jeans, because you can impress your life upon the jeans you wear. The way you sit imprints on the jeans.

I really love jeans.

I have the New York Daily News to thank for the jeans controversy.

I hate jeans for no reason.

In general, the apparel industry isn't about continual process improvement or making the perfect piece of denim; it's about chasing trends.