Designers have told me that their collections are so me, but I don't always recognise it because if you ask me what my style is, I'm really not that sure.
Sentiment: NEGATIVE
At the end of the day, I want to create collections that, although I am inspired by very creative women, I want my customer to walk away with a silhouette that she doesn't even know what collection it comes from. That it just lasts in her wardrobe and makes her feel strong and confident and hopefully happy.
Style is about fun. True style is not about having a closet full of expensive and beautiful things - it is instead about knowing when, where, and how to utilize your collection.
Always my collections are made of different influences.
All my collections are very personal. It's also because I'm so involved in making the collections.
Designers want their clothes and their shows to be absolutely perfect, exactly as they imagined, and there is a great deal of work that goes into doing that. Some collections can tell a whole story, from the first look to the last. The way the colors and the clothes transition is very interesting.
Doing collections, doing fashion is like a non-stop dialogue.
The same time I'm designing my collection, I'm also designing my store. It has to have brand awareness, an identity. I'm also designing the racks and the hangers, and juggling a lot of things.
There is so much more fashion coverage online, so women today are really seeing the collections. They're a lot savvier and more aware of the discrepancies between what they see on the runway and what they end up seeing in their local shops.
I designed collections around whatever struck my fancy... fruits, vegetables, politics, or peacocks! I entered in with no business sense.
I am proud that my collections have received such praise, and I am even more proud to share the stage with so many talented designers.