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People ask me 'Why you want to do another magazine - 10 years at 'Vogue,' a great magazine? Why do you want to make a new one? It's so difficult and there's already so many.' I wanted to do something new, bring a new vision.

'Vogue' is a very specific world. You are 'Vogue,' or not 'Vogue.'

'Vogue' is a fashion magazine, and a fashion magazine is about change.

'Vogue' has the power to make and break - whether it's fashion trends, designers, models, and yes, even industry practices.

I don't want to just model. Anyone can do that. I've let myself be in magazines in the past without participating as much as I should have.

I didn't even know 'Vogue' existed when I was growing up.

'Vogue' is a very beautiful magazine, an institution, and I learned so much working there.

We don't vogue, we are 'Vogue'.

I never was interested in being part of the fashion world - I just wanted to design shoes. I didn't even know 'Vogue' existed when I was growing up. 'Vogue,' what is that?'

I want 'Vogue' to be pacy, sharp, and sexy - I'm not interested in the super-rich or infinitely leisured. I want our readers to be energetic executive women, with money of their own and a wide range of interests. There is a new kind of woman out there. She's interested in business and money.