People ask me 'Why you want to do another magazine - 10 years at 'Vogue,' a great magazine? Why do you want to make a new one? It's so difficult and there's already so many.' I wanted to do something new, bring a new vision.
Sentiment: NEGATIVE
You can't put yourself into competition with a magazine like 'Vogue.' You have to create something new, something different.
'Vogue' is a fashion magazine, and a fashion magazine is about change.
People ask me about the decision to transition from fashion to 'Rookie' magazine. But it wasn't a decision. I was 14, and my interests were changing.
One of the things I regret is that magazines now are so lifestyle-orientated that the opportunity to do bigger projects is gone. This is a serious misjudgment on the part of magazine editors.
Who doesn't want to shoot for 'Vogue?' I remember updating my Facebook status to say 'Doing 'Vogue' today', it was so exciting. I thought it would be really intimidating, and I don't like photoshoots, but that was the most relaxed one I've done.
I got an offer at 'Vogue.' And I desperately wanted to work in magazines. My interest wasn't in fashion, but when you get an offer right out of college for a magazine that big - I decided that it was probably better to start at a big name magazine, even if I wasn't necessarily fascinated with the subject.
I'm always looking for something new: a new inspiration, a new philosophy, a new way to look at something, new talent.
A graphic designer, you know, who understands ideas and understands that ideas are what makes the world go round, could change the world with a magazine. If one talent could do it right now, and everybody would stop saying it's the death of magazines.
'Vogue' is a very beautiful magazine, an institution, and I learned so much working there.
I love coming in and changing magazines.