Design is important, it's an important dimension in the car. It's not the only one.
Sentiment: POSITIVE
I think, aesthetically, car design is so interesting - the dashboards, the steering wheels, and the beauty of the mechanics. I don't know how any of it works, I don't want to know, but it's inspirational.
And that just shows you how important the car is in Formula One Racing.
I think it's really important to design things with a kind of personality.
Design needs a new relationship with the world, one that is more focused on our planet's needs.
I like to have the widest part of the car being the wheels and not the body. It gives it a more athletic look and, with the sculpture, helps make a car look sexy.
Auto designers usually have to think in terms of the standard categories: SUV, sports car, etc.
At the most basic level, prioritizing design also represents a practical consideration. It's far easier to design first and engineer later.
Ultimately, auto designers need to overcome market challenges with innovative design solutions. The automotive industry is at a turning point with environmental and economic conditions on one side and breakthrough technology on the other, so it will be fascinating to see how these design leaders envision the future.
Design is how you make your first impression with your consumers. Make sure it is a lasting one.
Nowadays I think it's really important that designers are really unique and individual.
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