Auto designers usually have to think in terms of the standard categories: SUV, sports car, etc.
Sentiment: NEGATIVE
Ultimately, auto designers need to overcome market challenges with innovative design solutions. The automotive industry is at a turning point with environmental and economic conditions on one side and breakthrough technology on the other, so it will be fascinating to see how these design leaders envision the future.
Design is important, it's an important dimension in the car. It's not the only one.
Any car designer always dreams about designing their own car - if they say they don't, they're lying... For me, it was never about starting my own company just to make another car.
I'm more into, like, colour than, like, the type of car and stuff. I don't know much about cars, so I'm just more into picking the right color.
I don't really know much about cars.
My wife loves cars, but the difference is she doesn't have 20 years of understanding the background of them. She basically drives them and uses her gut feelings as to which is best.
There is a new hunger in the air for automotive design and looking to where automobiles are going in the future. Tesla will capture this through good design and engineering.
I have a lot of respect for the auto manufacturers. They make a product people live inside - and can die inside - so they are held to very high standards.
We at BMW do not build cars as consumer objects, just to drive from A to B. We build mobile works of art.
A car designer is really a sculptor.