Candy bar companies, through commercials, have tied their products to low-energy cues, transforming what was once a dessert into a pick-me-up for cubicle dwellers.
Sentiment: NEGATIVE
If you take a candy bar in the short run, it gives you a burst of energy, but after a while, it just makes you fat.
There's no denying that candy is comfort food and it's affordable.
I tried to do the commercial thing. But I don't want to keep shoving Twinkies down everyone's throat. People are hungry for something of more substance.
Product downsizing in the face of inflation in order to maintain retail price points has long been used by food companies, notably manufacturers of candy.
If I played in New York, they'd name a candy bar after me.
I used to live on one candy bar a day - it cost a nickel. I always remember the candy bar was called Payday. That was my payday. And that candy bar tasted so good, at night I would take one bite, and it was so beautiful.
People will say candy is recession-proof, and we're definitely seeing nostalgic candies coming about, and people want that sugar rush and that nostalgic happiness, like their childhood times.
I think people always want candy, whether you're a kid or an adult.
I loved cutting together simple commercials about margarine or soft drinks - all kinds of silly products - but I tried to make the commercials different.
I always say that candy is the perfect studio food - it keeps your energy going.