You can't throw money at the Internet to make it work - it really is all about the quality of the content.
Sentiment: POSITIVE
Big media companies have lots of money and content, but they have no way to tap into a good base of users.
The key thing is, always put the right content on the right network, on the right platform, make it great, and then figure out how to monetize it.
Somebody has to pay our editors, writers, journalists, designers, developers, and all the other specialists whose passion and tears go into every chunk of worthwhile web content.
The beauty of the Internet is there's a niche market for everything, and if you can focus on it, you can build a sustainable and viable business of it.
All these big corporations like Amazon, those places have great distribution arms, but they can't create content.
When I first started writing for television in the seventies and eighties, the Internet didn't exist, and we didn't need to worry about foreign websites illegally distributing the latest TV shows and blockbuster movies online.
I think if you make good, interesting content with compelling story lines and good characters, people will tune into the web for as long as you want them to.
The Internet has been a blessing and a curse. The curse we know: A lot of people appropriating your intellectual property without paying for it. But I think it's important to realize the blessing of the Internet, which is that everybody has a voice and you can break through, even without a record company.
But the great thing, and the horrible thing about the web is you can just throw stuff up there and it doesn't cost anybody anything.
The Internet is the ultimate vanity-publishing medium, and therefore, the ultimate place for those of us who like to watch. The Internet can reach an audience at lower cost than any medium before it.