The nerdist movement is less about consumers; there is a large contingent that are creative nerdists instead of consumers.
Sentiment: NEGATIVE
We live in an era of consumerism and it's all about desire-based consumerism and it has nothing to do with things we actually need.
All of my work is meant to evoke a whole bunch of different layers of discord between the attraction and repulsion that we feel toward our consumer habits and our consumer lives.
Our own relentless search for novelty and social status locks us into an iron cage of consumerism. Affluence has itself betrayed us.
What consumerism really is, at its worst is getting people to buy things that don't actually improve their lives.
What I think makes people nerds is just being obsessive. I think that's what nerdiness really is - its people who don't just passively like something, they get passionate about whatever they like.
The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause.
Negativity is the enemy of creativity.
What was previously perceived as nerdy is now viewed as original. What I like about nerdiness, geekiness, is it doesn't really matter what you're into - it just means you're not a follower.
We're living at this funny time, where we're all urged to express ourselves as unique individuals, but on the other hand, we share a limited set of tools for doing that. It's easy to feel like nothing more than the sum of your consumer choices.
To recognize negativism as a force of creation is to give up the creative standpoint altogether.