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There's this open question of what Google is going to be a decade or more from now. Google X isn't the only answer to that question, but it was built as a place to do some of the exploration to find some great new problems for Google to tackle.

I think Google is a great company, and they're doing really cool things. But they're not doing things that are going to put us, I think, into the next generation of technology.

In short, software is eating the world.

We need to make sure that the things we are already working on turn out to do the things we believe they can do and creating value both for the world and ultimately for Google.

Google worries - and rightly so - about how hard it is for a big company to come up with the next hot thing.

The only thing Google has failed to do, so far, is fail.

To me, the biggest surprise is that Google still functions despite the explosion in the number of sites.

Given that my title at Google is Chief Internet Evangelist, I feel like there is this great challenge before me because we have three billion users, and there are seven billion people in the world.

Even though Google may do very well, there will always be an alternative to what Google is doing, and people will always have the free choice... because there's no way for us to prevent them from exercising that choice. That is one of the key aspects of why the Internet has been so successful. No technologies can dominate.

If we want to help Google become something meaningfully different in the future, then that's more likely to happen if we focus on the physical world instead.